The Monogram Shop was established in 2005 by Juilette Butler and Jodi Smith. The mother and daughter business partners turned a little sewing business into an established monogram and gift shop that has been serving East Texas for many years. When the duo decided to pursue other ventures they approached long-time customer and Athens resident TC Long about purchasing the store. In July 2010, TC purchased the shop and decided to call it "The Rodeo Monogram Shop". TC, originally from a small West Texas town, has been in the rodeo industry for many years as a professional rodeo announcer, producer, and also as a retailer. The Rodeo Monogram Shop can handle all of your monogramming needs whether it is a large corporate order or a small personal order. We are also your “one stop gift shop” carrying many baby items, luggage, purses and bags, jewelry, and many other unique items. We look forward your business and appreciate your patronage! Be sure to visit us on facebook, become a fan of the facebook page and get in on the drawings and special announcements!